"We are in a new era for the plumbing industry, and we wanted a look that reflects both today issues and tomorrow's opportunities," said Bob Mycoff, president, in an interview with Florida Plumbing Perspective. "For instance, our team understands the growing importance of water conservation and other 'green' solutions in the residential and commercial markets." For Harry Warren, Inc., the change to its logo and graphics is just one of the steps forward the firm is making this year. The rep firm is adding new personnel, exploring new applications for its product line and updating and adding more features to its website (www.harrywarren.com). "Online, social and mobile communications are becoming increasingly important to everyone in the plumbing industry," Mycoff said. "Therefore, we have updated our site to support those informational tools and create more functions and interactive features for users." For example, the new site includes photos of the firm's inside sales and service personnel, along with a brief description of their roles. "Someone who talks to an inside sales person can see that person's picture," Mycoff said. "We think it's important to be able to put a face with a name or a voice on the phone. It's also a time-saving feature, since a customer can see exactly who to contact for their needs." Mycoff adds that the new site also readily identifies the various channels that Harry Warren Inc. services, an important service because there are often overlapping individual responsibilities. "From showrooms to water systems to high-end residential projects, we want to make it as easy as possible for users to connect with the right people," he said.
Read the complete article in Plumbing Persepctive Magazine.